Creative Strategist
Creative Strategist
Welcome, Bienvenido, 欢迎, ยินดีต้อนรับ
Welcome, Bienvenido, 欢迎, ยินดีต้อนรับ
Welcome, Bienvenido, 欢迎, ยินดีต้อนรับ
Hello, I’m Alba and I fuse strategy, design, business, art, culture, and ideas.
Hello, I’m Alba and I fuse strategy, design, business, art, culture, and ideas.
I’m a creative strategist, marketer and designer (b. 2002) based in Madrid and working globally, with a passionate eye for craft.
Looking to suit each concept to its best execution, I see myself as a multidisciplinary artist with projects in marketing, advertising, photography, publishing and branding.
With experience across brand strategy, project management, and creative direction, I bring both the analytical and the executional side to every project from the first insight to the final piece.
I'm driven by the belief that the best work happens at the intersection of thinking and making. Strategy without craft feels empty. Craft without strategy feels lost. I'm always looking for the space in between.
I’m a creative strategist, marketer and designer (b. 2002) based in Madrid and working globally, with a passionate eye for craft.
Looking to suit each concept to its best execution, I see myself as a multidisciplinary artist with projects in marketing, advertising, photography, publishing and branding.
With experience across brand strategy, project management, and creative direction, I bring both the analytical and the executional side to every project from the first insight to the final piece.
I'm driven by the belief that the best work happens at the intersection of thinking and making. Strategy without craft feels empty. Craft without strategy feels lost. I'm always looking for the space in between.
Learning Path
Growing up in the heart of Madrid shaped the way I see the world. The city's energy, culture, and constant movement were my first real education, one that happened outside the classroom. From an early age I was drawn to understanding how things work, why people behave the way they do, and what makes something truly memorable.
Colegio Santa
María del Pilar
Madrid, Spain.
Growing up in the heart of Madrid shaped the way I see the world. The city's energy, culture, and constant movement were my first real education, one that happened outside the classroom. From an early age I was drawn to understanding how things work, why people behave the way they do, and what makes something truly memorable.
Colegio Santa
María del Pilar
Madrid, Spain.
At 16, I packed my bags and moved to California for a year that changed everything. Immersed in a completely different culture and language, I learned to adapt fast and listen carefully. I came back with fluent English, a broader perspective, and a hunger for more of the world.
Wheatland Union
High School
California, USA.
At 16, I packed my bags and moved to California for a year that changed everything. Immersed in a completely different culture and language, I learned to adapt fast and listen carefully. I came back with fluent English, a broader perspective, and a hunger for more of the world.
Wheatland Union
High School
California, USA.
I studied Business in English with a Minor in Marketing at one of Spain's top public universities.
These four years built my analytical and strategic foundation, brand positioning, consumer behaviour, research, and communication. It was also where I realised that business and the creativity don't have to be separate, and understanding both is a real advantage.
Universidad Carlos III
Madrid, Spain
My Erasmus in Paris was a turning point. Living in one of the world's most culturally dense cities pushed me to think about brands as cultural objects, not just business tools. The exposure to art, fashion, and architecture permanently raised my standards.
ISG École de Commerce Intrenationale
Paris, France
My exchange at Torcuato Di Tella one took me to Buenos Aires, a city that runs on passion and contradiction. It expanded my references, challenged my assumptions, and taught me that great ideas come from everywhere. A chapter that broadened my world in ways I didn't expect.
Universidad
Torcuato di Tella
Buenos Aires, Argentina
My first professional step was about learning to decode culture. I dove into market research, consumer trend analysis, and benchmarking, translating data into strategic narratives for brands like McDonald's, KFC, VIPS, and Telepizza. This is where I understood that the most powerful ideas always start with a deep understanding of people.
Circana
Madrid, Spain
My first professional step was about learning to decode culture. I dove into market research, consumer trend analysis, and benchmarking, translating data into strategic narratives for brands like McDonald's, KFC, VIPS, and Telepizza. This is where I understood that the most powerful ideas always start with a deep understanding of people.
Circana
Madrid, Spain
Storimake was where I stepped fully into the industry. As Project Manager, I ran end-to-end creative accounts, coordinating teams across art direction, copy, photography, motion, and editing. I learned to hold a vision together while managing timelines, budgets, and client relationships. On many projects, I also jumped in as the creative myself, writing copy and directing art when the work called for it.
Storimake
Madrid, Spain
Right now I'm in the most exciting chapter yet. I've gone fully self-taught, deliberately stepping outside my comfort zone to master new disciplines from scratch, building and experimenting.
Creating…
Right now I'm in the most exciting chapter yet. I've gone fully self-taught, deliberately stepping outside my comfort zone to master new disciplines from scratch, building and experimenting.
Creating…
Growing up in the heart of Madrid shaped the way I see the world. The city's energy, culture, and constant movement were my first real education, one that happened outside the classroom. From an early age I was drawn to understanding how things work, why people behave the way they do, and what makes something truly memorable.
Colegio Santa
María del Pilar
Madrid, Spain.
At 16, I packed my bags and moved to California for a year that changed everything. Immersed in a completely different culture and language, I learned to adapt fast and listen carefully. I came back with fluent English, a broader perspective, and a hunger for more of the world.
Wheatland Union
High School
California, USA.
I studied Business in English with a Minor in Marketing at one of Spain's top public universities.
These four years built my analytical and strategic foundation, brand positioning, consumer behaviour, research, and communication. It was also where I realised that business and the creativity don't have to be separate, and understanding both is a real advantage.
Universidad Carlos III
Madrid, Spain
My Erasmus in Paris was a turning point. Living in one of the world's most culturally dense cities pushed me to think about brands as cultural objects, not just business tools. The exposure to art, fashion, and architecture permanently raised my standards.
ISG École de Commerce Intrenationale
Paris, France
My exchange at Torcuato Di Tella one took me to Buenos Aires, a city that runs on passion and contradiction. It expanded my references, challenged my assumptions, and taught me that great ideas come from everywhere. A chapter that broadened my world in ways I didn't expect.
Universidad
Torcuato di Tella
Buenos Aires, Argentina
My first professional step was about learning to decode culture. I dove into market research, consumer trend analysis, and benchmarking, translating data into strategic narratives for brands like McDonald's, KFC, VIPS, and Telepizza. This is where I understood that the most powerful ideas always start with a deep understanding of people.
Circana
Madrid, Spain
Storimake was where I stepped fully into the industry. As Project Manager, I ran end-to-end creative accounts, coordinating teams across art direction, copy, photography, motion, and editing. I learned to hold a vision together while managing timelines, budgets, and client relationships. On many projects, I also jumped in as the creative myself, writing copy and directing art when the work called for it.
Storimake
Madrid, Spain
Right now I'm in the most exciting chapter yet. I've gone fully self-taught, deliberately stepping outside my comfort zone to master new disciplines from scratch, building and experimenting.
Creating…
Some brands I have worked with
© 2026 Alba Hernández Fuertes. All rights reserved
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I'm at a point in my career where I'm deliberately keeping the door open, to new industries, new formats, new ways of working. I've spent the last few years building a foundation across strategy, creative direction, and project management, and now I'm expanding into new disciplines entirely on my own terms. I'm not looking for just any next step, I'm looking for the right one. Something that challenges me, teaches me something new, and leaves room to grow.
I'm at a point in my career where I'm deliberately keeping the door open, to new industries, new formats, new ways of working. I've spent the last few years building a foundation across strategy, creative direction, and project management, and now I'm expanding into new disciplines entirely on my own terms. I'm not looking for just any next step, I'm looking for the right one. Something that challenges me, teaches me something new, and leaves room to grow.
Growing up in the heart of Madrid shaped the way I see the world. The city's energy, culture, and constant movement were my first real education, one that happened outside the classroom. From an early age I was drawn to understanding how things work, why people behave the way they do, and what makes something truly memorable.
Colegio Santa
María del Pilar
Madrid, Spain.
At 16, I packed my bags and moved to California for a year that changed everything. Immersed in a completely different culture and language, I learned to adapt fast and listen carefully. I came back with fluent English, a broader perspective, and a hunger for more of the world.
Wheatland Union
High School
California, USA.
I studied Business in English with a Minor in Marketing at one of Spain's top public universities.
These four years built my analytical and strategic foundation, brand positioning, consumer behaviour, research, and communication. It was also where I realised that business and the creativity don't have to be separate, and understanding both is a real advantage.
Universidad Carlos III
Madrid, Spain
My Erasmus in Paris was a turning point. Living in one of the world's most culturally dense cities pushed me to think about brands as cultural objects, not just business tools. The exposure to art, fashion, and architecture permanently raised my standards.
ISG École de Commerce Intrenationale
Paris, France
My exchange at Torcuato Di Tella one took me to Buenos Aires, a city that runs on passion and contradiction. It expanded my references, challenged my assumptions, and taught me that great ideas come from everywhere. A chapter that broadened my world in ways I didn't expect.
Universidad
Torcuato di Tella
Buenos Aires, Argentina
My first professional step was about learning to decode culture. I dove into market research, consumer trend analysis, and benchmarking, translating data into strategic narratives for brands like McDonald's, KFC, VIPS, and Telepizza. This is where I understood that the most powerful ideas always start with a deep understanding of people.
Circana
Madrid, Spain
Storimake was where I stepped fully into the industry. As Project Manager, I ran end-to-end creative accounts, coordinating teams across art direction, copy, photography, motion, and editing. I learned to hold a vision together while managing timelines, budgets, and client relationships. On many projects, I also jumped in as the creative myself, writing copy and directing art when the work called for it.
Storimake
Madrid, Spain
Right now I'm in the most exciting chapter yet. I've gone fully self-taught, deliberately stepping outside my comfort zone to master new disciplines from scratch, building and experimenting.
Creating…
Learning Path
Some brands I have worked with
I'm at a point in my career where I'm deliberately keeping the door open, to new industries, new formats, new ways of working. I've spent the last few years building a foundation across strategy, creative direction, and project management, and now I'm expanding into new disciplines entirely on my own terms. I'm not looking for just any next step, I'm looking for the right one. Something that challenges me, teaches me something new, and leaves room to grow.
© 2026 Alba Hernández Fuertes. All rights reserved
Welcome, Bienvenido, 欢迎, ยินดีต้อนรับ
Hello, I’m Alba and I fuse strategy, design, business, art, culture, and ideas.
I’m a creative strategist, marketer and designer (b. 2002) based in Madrid and working globally, with a passionate eye for craft.
Looking to suit each concept to its best execution, I see myself as a multidisciplinary artist with projects in marketing, advertising, photography, publishing and branding.
With experience across brand strategy, project management, and creative direction, I bring both the analytical and the executional side to every project from the first insight to the final piece.
I'm driven by the belief that the best work happens at the intersection of thinking and making. Strategy without craft feels empty. Craft without strategy feels lost. I'm always looking for the space in between.
Welcome, Bienvenido, 欢迎, ยินดีต้อนรับ
Hello, I’m Alba and I fuse strategy, design, business, art, culture, and ideas.
I’m a creative strategist, marketer and designer (b. 2002) based in Madrid and working globally,
with a passionate eye for craft.
Looking to suit each concept to its best execution, I see myself as a multidisciplinary artist with projects in marketing, advertising, photography, publishing and branding.
With experience across brand strategy, project management, and creative direction, I bring both the analytical and the executional side to every project from the first insight to the final piece.
I'm driven by the belief that the best work happens at the intersection of thinking and making. Strategy without craft feels empty, craft without strategy feels lost, thats is why I am always looking for the space in between.
Learning path (click on each to see more)
Colegio Santa María del Pilar
Madrid, Spain.
Wheatland Union High School
California, USA.
Universidad Carlos III
Madrid, Spain
ISG École de Commerce Intrenationale
Paris, France
Universidad Torcuato di Tella
Buenos Aires, Argentina
Circana
Madrid, Spain
Storimake
Madrid, Spain
Creating…
Some brands I have worked with
I'm at a point in my career where I'm deliberately keeping the door open, to new industries, new formats, new ways of working. I've spent the last few years building a foundation across strategy, creative direction, and project management, and now I'm expanding into new disciplines entirely on my own terms. I'm not looking for just any next step, I'm looking for the right one. Something that challenges me, teaches me something new, and leaves room to grow.
© 2026 Alba Hernández Fuertes. All rights reserved
© 2026 Alba Hernández Fuertes. All rights reserved