Creative Strategist
Cookbook
(Editorial Design)




Project
Roles
Client
Type
Status
Year
Creative Direction
Editorial Design
Art Direction
Copywriting
Independent project
2025
Editorial
Personal
Storytelling Cookbook
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Cookbook
(Editorial Design)
A deeply personal project born from an intimate insight ,the idea that recipes are more than just instructions; they are acts of love and shared identity. Recetas para Marta, de sus amigas is a cookbook I conceived, art directed, and designed entirely from scratch as an independent editorial project. Every creative decision responds to a clear and intentional art direction: cheerful, bold, and with its own strong personality. What sets it apart is its narrative structure: each recipe comes with a story, turning the book into something you actually want to read, not just cook from. Food, friendship, and storytelling, brought together into a single editorial object.
Project
Roles
Client
Type
Status
Year
Creative Direction
Editorial Design
Art Direction
Copywriting
Independent project
2025
Editorial
Personal
Storytelling Cookbook
Raw Sriracha
Baked Clay
Cured Egg
Dragonfruit
Koji Pink
Earl grey
Ultramarine
Oxygen
Yuzu Zest
Color Palette

Art
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut et massa mi. Aliquam in hendrerit urna. Pellentesque sit




Project
Roles
Client
Type
Status
Year
Creative Direction
Editorial Design
Art Direction
Copywriting
Independent project
2025
Editorial
Personal
Storytelling Cookbook
A deeply personal project born from an intimate insight ,the idea that recipes are more than just instructions; they are acts of love and shared identity. Recetas para Marta, de sus amigas is a cookbook I conceived, art directed, and designed entirely from scratch as an independent editorial project. Every creative decision responds to a clear and intentional art direction: cheerful, bold, and with its own strong personality. What sets it apart is its narrative structure: each recipe comes with a story, turning the book into something you actually want to read, not just cook from. Food, friendship, and storytelling, brought together into a single editorial object.
Cookbook
(Editorial Design)
Inside of the book
Raw Sriracha
Baked Clay
Yuzu Zest
Cured Egg
Dragonfruit
Koji Pink
Earl grey
Ultramarine
Oxygen
Color palette
Art

© 2026 Alba Hernández Fuertes. All rights reserved
© 2026 Alba Hernández Fuertes. All rights reserved




