For Moonz, the pediatric brand of Donte Group, I took over the creative direction for their social media assets. The main challenge was the lack of existing guidelines, so I built a new visual identity from scratch. We moved away from an overly "childish" look toward a modern, minimalist style that appeals to both parents, teenagers and kids.

I created a comprehensive style guide and a library of editable templates, ensuring the brand keeps its fun, playful soul while reflecting the professional excellence of a premium clinic. This provided a clean, scalable social media presence that is easy for the team to manage and visually consistent across all posts.