Creative Strategist
Donte Group
(Design and Copywriting)
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
MAEX Social Media
MAEX
Digital
Agency work
2025
Following MAEX’s recent rebranding, I led the digital transition of their new visual identity: a modern, minimalist, and high-personality aesthetic.
As the Donte Group’s most premium brand, the challenge was to translate this sophisticated clinical image into a cohesive social media presence. I developed creative assets that mirrored this elevated positioning, ensuring the brand’s premium DNA was effectively communicated through clean design and a sharp digital-first approach.
Project
Roles
Client
Type
Status
Year
Creative Direction
Project management
Production
Scripting
Agency work
2025
Social Media
Moonz
Moonz Social Media
For Moonz, the pediatric brand of Donte Group, I took over the creative direction for their social media assets. The main challenge was the lack of existing guidelines, so I built a new visual identity from scratch. We moved away from an overly "childish" look toward a modern, minimalist style that appeals to both parents, teenagers and kids.
I created a comprehensive style guide and a library of editable templates, ensuring the brand keeps its fun, playful soul while reflecting the professional excellence of a premium clinic. This provided a clean, scalable social media presence that is easy for the team to manage and visually consistent across all posts.
© 2026 Alba Hernández Fuertes. All rights reserved
(Design and Copywriting)
Donte Group
(Design and Copywriting)
Donte Group
(Design and Copywriting)
Donte Group
Following MAEX’s recent rebranding, I led the digital transition of their new visual identity: a modern, minimalist, and high-personality aesthetic.
As the Donte Group’s most premium brand, the challenge was to translate this sophisticated clinical image into a cohesive social media presence. I developed creative assets that mirrored this elevated positioning, ensuring the brand’s premium DNA was effectively communicated through clean design and a sharp digital-first approach.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
MAEX Social Media
MAEX
Digital
Agency work
2025
Following MAEX’s recent rebranding, I led the digital transition of their new visual identity: a modern, minimalist, and high-personality aesthetic.
As the Donte Group’s most premium brand, the challenge was to translate this sophisticated clinical image into a cohesive social media presence. I developed creative assets that mirrored this elevated positioning, ensuring the brand’s premium DNA was effectively communicated through clean design and a sharp digital-first approach.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
MAEX Social Media
MAEX
Digital
Agency work
2025
Following MAEX’s recent rebranding, I led the digital transition of their new visual identity: a modern, minimalist, and high-personality aesthetic.
As the Donte Group’s most premium brand, the challenge was to translate this sophisticated clinical image into a cohesive social media presence. I developed creative assets that mirrored this elevated positioning, ensuring the brand’s premium DNA was effectively communicated through clean design and a sharp digital-first approach.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
MAEX Social Media
MAEX
Digital
Agency work
2025
For Moonz, the pediatric brand of Donte Group, I took over the creative direction for their social media assets. The main challenge was the lack of existing guidelines, so I built a new visual identity from scratch. We moved away from an overly "childish" look toward a modern, minimalist style that appeals to both parents, teenagers and kids.
I created a comprehensive style guide and a library of editable templates, ensuring the brand keeps its fun, playful soul while reflecting the professional excellence of a premium clinic. This provided a clean, scalable social media presence that is easy for the team to manage and visually consistent across all posts.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
Moonz Social Media
Moonz
Digital
Agency work
2025
For Moonz, the pediatric brand of Donte Group, I took over the creative direction for their social media assets. The main challenge was the lack of existing guidelines, so I built a new visual identity from scratch. We moved away from an overly "childish" look toward a modern, minimalist style that appeals to both parents, teenagers and kids.
I created a comprehensive style guide and a library of editable templates, ensuring the brand keeps its fun, playful soul while reflecting the professional excellence of a premium clinic. This provided a clean, scalable social media presence that is easy for the team to manage and visually consistent across all posts.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
Moonz Social Media
Moonz
Digital
Agency work
2025
For Moonz, the pediatric brand of Donte Group, I took over the creative direction for their social media assets. The main challenge was the lack of existing guidelines, so I built a new visual identity from scratch. We moved away from an overly "childish" look toward a modern, minimalist style that appeals to both parents, teenagers and kids.
I created a comprehensive style guide and a library of editable templates, ensuring the brand keeps its fun, playful soul while reflecting the professional excellence of a premium clinic. This provided a clean, scalable social media presence that is easy for the team to manage and visually consistent across all posts.
Project
Client
Type
Role
Status
Year
Conceptualization
Graphic Design
Art Direction
Copywriting
Moonz Social Media
Moonz
Digital
Agency work
2025
© 2026 Alba Hernández Fuertes. All rights reserved
© 2026 Alba Hernández Fuertes. All rights reserved