(Creativity and Production)
Hasta la Esencia by Equivalenza
01 Extrait de parfum
02 Q&A
03 Layering
This project drives Equivalenza’s strategic evolution from a provider of alternatives to a house of olfactory expertise. The campaign centers on the innovative Layering system and the high-concentration Extrait de Parfum line, introducing a bespoke experience where users create unique scents by layering professional notes under the guidance of in-house perfumer Mylène.
To establish this new positioning across Spain, France, Italy, and Portugal, we produced a series of high-quality short-form videos that emphasize expertise and credibility. By centering the narrative on Mylène’s professional "savoir-faire," we transitioned the brand identity from "equivalence" to premium creative authority, offering consumers a sophisticated, educational, and personalized approach to perfumery.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
#HastaLaEsencia con Mylene
Equivalenza
Social Media and Visual
Agency work
2025
(Creativity and Production)
Hasta la Esencia by Equivalenza
01 Extrait de parfum
02 Q&A
03 Layering
This project drives Equivalenza’s strategic evolution from a provider of alternatives to a house of olfactory expertise. The campaign centers on the innovative Layering system and the high-concentration Extrait de Parfum line, introducing a bespoke experience where users create unique scents by layering professional notes under the guidance of in-house perfumer Mylène.
To establish this new positioning across Spain, France, Italy, and Portugal, we produced a series of high-quality short-form videos that emphasize expertise and credibility. By centering the narrative on Mylène’s professional "savoir-faire," we transitioned the brand identity from "equivalence" to premium creative authority, offering consumers a sophisticated, educational, and personalized approach to perfumery.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
#HastaLaEsencia con Mylene
Equivalenza
Social Media and Visual
Agency work
2025
(Creativity and Production)
Hasta la Esencia by Equivalenza
01 Extrait de parfum
02 Q&A
03 Layering
This project drives Equivalenza’s strategic evolution from a provider of alternatives to a house of olfactory expertise. The campaign centers on the innovative Layering system and the high-concentration Extrait de Parfum line, introducing a bespoke experience where users create unique scents by layering professional notes under the guidance of in-house perfumer Mylène.
To establish this new positioning across Spain, France, Italy, and Portugal, we produced a series of high-quality short-form videos that emphasize expertise and credibility. By centering the narrative on Mylène’s professional "savoir-faire," we transitioned the brand identity from "equivalence" to premium creative authority, offering consumers a sophisticated, educational, and personalized approach to perfumery.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
#HastaLaEsencia con Mylene
Equivalenza
Social Media and Visual
Agency work
2025
Beyond the consumer-facing launch, we developed a series of internal corporate videos to standardize the Visual Merchandising across all European franchises.
By leveraging AI-powered translation in five languages, we ensured absolute clarity and operational consistency, providing every store with the tools to execute this new premium brand identity with precision.
Visual Merchandising
Beyond the consumer-facing launch, we developed a series of internal corporate videos to standardize the Visual Merchandising across all European franchises.
By leveraging AI-powered translation in five languages, we ensured absolute clarity and operational consistency, providing every store with the tools to execute this new premium brand identity with precision.
Visual Merchandising
Beyond the consumer-facing launch, we developed a series of internal corporate videos to standardize the Visual Merchandising across all European franchises.
By leveraging AI-powered translation in five languages, we ensured absolute clarity and operational consistency, providing every store with the tools to execute this new premium brand identity with precision.
Visual Merchandising
5 countries
audiovisual quality augmented
2x amplified media presence
2x cost reduction
© 2026 Alba Hernández Fuertes. All rights reserved
(Creativity and Production)
Hasta la Esencia by Equivalenza
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
#HastaLaEsencia con Mylene
Equivalenza
Social Media and Visual
Agency work
2025
This project drives Equivalenza’s strategic evolution from a provider of alternatives to a house of olfactory expertise. The campaign centers on the innovative Layering system and the high-concentration Extrait de Parfum line, introducing a bespoke experience where users create unique scents by layering professional notes under the guidance of in-house perfumer Mylène.
To establish this new positioning across Spain, France, Italy, and Portugal, we produced a series of high-quality short-form videos that emphasize expertise and credibility. By centering the narrative on Mylène’s professional "savoir-faire," we transitioned the brand identity from "equivalence" to premium creative authority, offering consumers a sophisticated, educational, and personalized approach to perfumery.
Visual Merchandising
Beyond the consumer-facing launch, we developed a series of internal corporate videos to standardize the Visual Merchandising across all European franchises.
By leveraging AI-powered translation in five languages, we ensured absolute clarity and operational consistency, providing every store with the tools to execute this new premium brand identity with precision.
5 countries
audiovisual quality augmented
2x amplified media presence
2x cost reduction
© 2026 Alba Hernández Fuertes. All rights reserved