This project drives Equivalenza’s strategic evolution from a provider of alternatives to a house of olfactory expertise. The campaign centers on the innovative Layering system and the high-concentration Extrait de Parfum line, introducing a bespoke experience where users create unique scents by layering professional notes under the guidance of in-house perfumer Mylène.

To establish this new positioning across Spain, France, Italy, and Portugal, we produced a series of high-quality short-form videos that emphasize expertise and credibility. By centering the narrative on Mylène’s professional "savoir-faire," we transitioned the brand identity from "equivalence" to premium creative authority, offering consumers a sophisticated, educational, and personalized approach to perfumery.