Creative Strategist
Project
Roles
Client
Type
Status
Year
Creative assistant
Project management
Production
Talent management
Agency work
2025
Digital
Estrella Galicia
Soundhood SON
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Estrella Galicia Internacional
(Project Management)
We produced global content to drive Estrella Galicia’s international expansion across Europe and the Americas. Covering music festivals, gastronomic pop-ups, and bar routes in cities like NYC, London, Berlin, Mexico City, Miami and Santiago, we managed the creative execution to ensure total brand consistency. By pairing local production talent with centralized creative direction from Spain, we delivered high-impact content that blends local culture with the brand’s authentic heritage.
Estrella Galicia Internacional
(Production)
reload the page to watch them all again
Project
Roles
Client
Type
Status
Year
Agency work
2025
Digital
Estrella Galicia
Soundhood SON
We produced global content to drive Estrella Galicia’s international expansion across Europe and the Americas. Covering music festivals, gastronomic pop-ups, and bar routes in cities like NYC, London, Berlin, Mexico City, Miami and Santiago, we managed the creative execution to ensure total brand consistency. By pairing local production talent with centralized creative direction from Spain, we delivered high-impact content that blends local culture with the brand’s authentic heritage.
Creative assistant
Project management
Production
Talent management
© 2026 Alba Hernández Fuertes. All rights reserved
18+ countries
influencer & UGC colaboration
5x amplified media presence
2x cost reduction
Beyond my work for SON Estrella Galicia on an international scale, I collaborated key global campaigns like "We Are Made Different" for Estrella Galicia 0,0, featuring F1 drivers Lando Norris and Oscar Piastri.
Also, I produced specialized content for the North and Central American markets, focusing on major gastronomic festivals and events such as Bocao Fest and regional Bar Crawls.
to round out the brand’s digital ecosystem, I managed collaborations with content creators, translating the brand's authentic heritage into engaging, high-impact assets for diverse global audiences.
02 Baby’s allright in NYC
01 Oslo Hackney at London
03 Q&A
04 Dot2Dot Festival UK
18+ countries
influencer & UGC colaboration
5x amplified media presence
2x cost reduction
Beyond my work for SON Estrella Galicia on an international scale, I collaborated key global campaigns like "We Are Made Different" for Estrella Galicia 0,0, featuring F1 drivers Lando Norris and Oscar Piastri.
Also, I produced specialized content for the North and Central American markets, focusing on major gastronomic festivals and events such as Bocao Fest and regional Bar Crawls.
to round out the brand’s digital ecosystem, I managed collaborations with content creators, translating the brand's authentic heritage into engaging, high-impact assets for diverse global audiences.
© 2026 Alba Hernández Fuertes. All rights reserved
01 Oslo Hackney at London
02 Baby’s allright in NYC
03 Q&A
04 Dot2Dot Festival UK