Creative Direction
GÁVVA Creative Direction
(Creative art direction)
Project
Client
Type
Role
Status
Year
Branding
Graphic Design
Art direction
Crudo Brand Identity
Crudo Design Studio
Digital and Internal
Spec work
2026
Crudo means raw. The identity runs on that tension: crude material versus geometric precision.
By fusing organic, tactile textures with rigorous, clean-cut layouts and structural typography, the brand bridges the gap between the primal and the contemporary. It embraces imperfections and natural irregularities while anchoring them through a disciplined, architectural grid, creating a visual language that feels both deeply grounded and forward-looking.
GÁVVA means a refined expression of movement, material, and meaning. It is the definition of quiet luxury made personal, a living conversation between the body and the fabric, specifically designed for the modern, purposeful woman. It is a brand that does not create in haste, but with deliberation. GÁVVA is not just what a woman wear, it is a statement of principles, a commanding presence, and a catalyst for identity. It is the tool that empowers modern women to go anywhere feeling whole, confident, and genuinely true to themselves.
Purpose and meaning
Moodboard
This new visual universe amplifies GÁVVA’s foundational manifesto, translating its core pillars into a contemporary and magnetic art direction that elevates the brand’s aesthetic, transforming it into a true cultural benchmark the audience longs to connect with.
Explain moodboard and add handwritten notes
here
Brand refrences
Ambassador scouting
A curated selection of profiles that organically embody the brand’s visual narrative and core values. These women represent our ideal psychographic: independent, discerning, and effortlessly sophisticated individuals who don’t just wear fashion, but command presence.
Content
Production book
Objects that share GÁVVA’s DNA
Objects that share GÁVVA’s DNA
Wholeness
Material
Movement
Scarcity
Identity
To transition GÁVVA from a fashion label into a cultural reference, the digital universe is structured into three content pillars. This framework distributes our storytelling across product depth, visual aspiration, and community lifestyle, operating on a structured 4-week calendar rhythm.
(01) Fashion wishlist
(02) Japanase color combinations
(03) GÁVVA Sessions 01 event poster
Post designs
The GÁVVA Sessions - Event design
This new visual universe amplifies GÁVVA’s foundational manifesto, translating its core pillars into a contemporary and magnetic art direction that elevates the brand’s aesthetic, transforming it into a true cultural benchmark the audience longs to connect with.
Menu
Cocktail
(video del evento)
Workshop set
© 2026 Alba Hernández Fuertes. All rights reserved