Creative Strategist
(Creativity and Production)
Verano con Levaduramadre







We developed Levaduramadre’s summer 25 campaign, focusing on high-impact engagement and brand visibility. We followed the brand to music festivals in Madrid and Seville, creating dynamic content to connect with a younger, experience-driven audience.
Beyond festival coverage, we managed the creative for new store openings and social media giveaways, while spearheading the launch and production of the brand's first podcast. This approach blended physical activations with a digital-first narrative, positioning the brand within the lifestyle and entertainment space.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
Verano con Levaduramadre
Levaduramadre
Digital
Agency work
2024
(Creativity and Production)
Verano con Levaduramadre







We developed Levaduramadre’s summer 25 campaign, focusing on high-impact engagement and brand visibility. We followed the brand to music festivals in Madrid and Seville, creating dynamic content to connect with a younger, experience-driven audience.
Beyond festival coverage, we managed the creative for new store openings and social media giveaways, while spearheading the launch and production of the brand's first podcast. This approach blended physical activations with a digital-first narrative, positioning the brand within the lifestyle and entertainment space.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
Verano con Levaduramadre
Levaduramadre
Digital
Agency work
2024
(Creativity and Production)
Verano con Levaduramadre







We developed Levaduramadre’s summer 25 campaign, focusing on high-impact engagement and brand visibility. We followed the brand to music festivals in Madrid and Seville, creating dynamic content to connect with a younger, experience-driven audience.
Beyond festival coverage, we managed the creative for new store openings and social media giveaways, while spearheading the launch and production of the brand's first podcast. This approach blended physical activations with a digital-first narrative, positioning the brand within the lifestyle and entertainment space.
Project
Client
Type
Role
Status
Year
Creative Direction
Project management
Production
Scripting
Verano con Levaduramadre
Levaduramadre
Digital
Agency work
2024
6 festivals
+1M reach
+1500 participation
3x cost reduction
upcoming projects
6 festivals
+1M reach
+1500 participation
3x cost reduction
upcoming projects
© 2026 Alba Hernández Fuertes. All rights reserved
Project
Roles
Client
Type
Status
Year
Creative Direction
Project management
Production
Scripting
Agency work
2025
Social Media and Visual
Levaduramadre
Verano 2025




Verano con Levaduramadre
(Creativity and Production)



We developed Levaduramadre’s summer 25 campaign, focusing on high-impact engagement and brand visibility. We followed the brand to music festivals in Madrid and Seville, creating dynamic content to connect with a younger, experience-driven audience.
Beyond festival coverage, we managed the creative for new store openings and social media giveaways, while spearheading the launch and production of the brand's first podcast. This approach blended physical activations with a digital-first narrative, positioning the brand within the lifestyle and entertainment space.




6 festivals
+1M reach
+1500 participation
3x cost reduction
upcoming projects
© 2026 Alba Hernández Fuertes. All rights reserved


