Creative Strategist
(Creativity and Direction)
The Bright Club
Project
Roles
Client
Type
Status
Year
Project management
Creative concept
Production
Photo retouch
Agency work
2025
Social Media and web
The Bright Club
Bright Edits
I led the audiovisual production for The Bright Club, focusing on elevating the brand's professional image through a clean, minimalist aesthetic.
Working with a tight budget, I supervised the conceptualization and execution of monthly campaigns featuring high-end jewelry and model photography.
My role involved managing the client relationship, ensuring the creative vision aligned with their high standards, and performing strategic photo retouching on key pieces and model shots to achieve the signature brilliance and "clean" look of lab-grown luxury.
To overcome consumer skepticism regarding lab-grown diamonds, I directed a series of short-form videos featuring the brand’s founder.
These pieces were designed to build trust by adding a human touch to a highly technical industry. By highlighting authenticity, technical precision, and the inherent beauty of the stones, the content educated the audience and successfully bridged the gap between innovative technology and high-end jewelry, providing the brand with the credibility it needed to grow.
© 2026 Alba Hernández Fuertes. All rights reserved
(Creativity and Direction)
The Bright Club
Project
Roles
Client
Type
Status
Year
Project management
Creative concept
Production
Photo retouch
Agency work
2025
Social Media and web
The Bright Club
Bright Edits
I led the audiovisual production for The Bright Club, focusing on elevating the brand's professional image through a clean, minimalist aesthetic.
Working with a tight budget, I supervised the conceptualization and execution of monthly campaigns featuring high-end jewelry and model photography.
My role involved managing the client relationship, ensuring the creative vision aligned with their high standards, and performing strategic photo retouching on key pieces and model shots to achieve the signature brilliance and "clean" look of lab-grown luxury.
Bright edits
© 2026 Alba Hernández Fuertes. All rights reserved
To overcome consumer skepticism regarding lab-grown diamonds, I directed a series of short-form videos featuring the brand’s founder. By highlighting authenticity, technical precision, and the inherent beauty of the stones, the content educated the audience and successfully bridged the gap between innovative technology and high-end jewelry, providing the brand with the credibility it needed to grow.
